Analysis On Line. Through the viewpoint of sharing, through the viewpoint of huge difference

Dating Big Information: OkCupid’s OkTrends

Rosamond, Emily . 2016. ‘Dating Big Information: OkCupid’s OkTrends’. In: Love’s Archive. Arts University Bournemouth, Great Britain 14-15 March 2016. Conference or Workshop Item

Description or abstract

Truly, online dating take a look at the web site here sites have actually profoundly changed lives that are personal. In some instances, they will have accelerated serendipity, joining together two different people that will fall in love. More ubiquitously (and much more mundanely), they usually have subtly modified users’ means of flirting, understanding on their own as “datable” subjects, speculating on future families, or thinking through exactly what a relationship might be. Yet, as exemplars of a gathering point between intimate, personal everyday lives and also the algorithmic gaze of big information analytics, these platforms additionally talk with a profound rearrangement in the relations between personal life and privatized passions. Just how can one best articulate this shift?

Philosophical responses to dating that is online ranged from Alain Badiou’s sweeping dismissal, to Michel Feher’s (a lot more nuanced) account of dating platforms as exceptional of neoliberal sociality. For Badiou, online dating sites make shopping lists away from love. Finding potential lovers based on provided passions doesn’t take into account love as a meeting, which starts to build an environment of Two – a world lived through the viewpoint of huge difference. For Feher, having said that, sharing (therefore burdensome for Badiou) is precisely the paradigm of neoliberal sociality. Both derivative finance and online platforms privilege sharing (of content, danger, passions, non-rival items, investment and feeling). Hence, Feher argues, online dating sites platforms articulate a simple social concern: so that you can have a relationship, just just what should be shared? Can it be a provided dedication, emotions, values, passions?

Through the viewpoint of sharing, through the viewpoint of huge difference: can Badiou and Feher’s geometries of internet dating be turned toward that 3rd partner, that quiet, data-analytic witness that watches when two potential online partners flirt? A blog which makes light of trends in the dating site’s data analytics to explore this question, I examine OkCupid’s OkTrends. OkCupid, launched by Christian Rudder and a number of other information researchers, trades in individual information as opposed to membership income. The OkTrends weblog reflects these analytics back into visitors, checking out results of the research on partnership and intimacy. (for example, one entry analyses “Race and Attraction, 2009-2014.”) This web site not merely provides a location for folks to come calmly to know how their behaviour that is own might provided by other daters; additionally will act as a meta-site by which users can learn how to fall deeply in love with big information: to navigate its viewpoint of distinction from singular peoples life; to open yourself and share in its insights and knowledge. Sharing, in this context, becomes not merely a social condition, but additionally an innovative new type of coupling between individual and analytic witnesses in love situations.

Item Type:

Conference or Workshop Item (Paper)

Keyword Phrases:

Internet dating, Information analytics, OkCupid, OkTrends

Divisions, Centres and Research Models:


Event Location:

Arts University Bournemouth, Great Britain

Date range:

14-15 March 2016

Item ID:

Date Deposited:

16 Jan 2019 16:06

Final Modified:

29 Apr 2020 17:05


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